Strategic Sales Assessment and Needs Analysis
This is a thorough assessment and needs analysis where sales strategy, sales organization, sales process and procedures, current performance and prevailing sales culture are investigated.
Five consecutive steps are like this:
Gather preliminary information
Examining external sales environment
Examining internal sales environment
Designing future of sales
Preparing performance improvement plan
After executing 5 steps above a complete progressive assessment report which is based on 9 different criteria is issued.